bellevue Rd shop open every day but monday ×
Designer Spotlight: Erdem, Master of the Modern Floral

Designer Spotlight: Erdem, Master of the Modern Floral

London trained and industry decorated Erdem Moralioglu has had a strong and steady presence within fashion since his launch fourteen years ago. Forgoing the outrageous and headline grabbing sensationalism for true craftsmanship, romantic prints and experimental textiles, his designs grace red carpets and royalty with much frequency. With the upcoming season of weddings, races and galas here are our Erdem picks available instore and online for our further afield customers. These flattering pieces feel considered, contemporary yet classic and relevant for many years to come.


Erdem @ Shonamac

 Erdem Teal & Navy Floral Brocade Shift Dress UK12 £225, Erdem Navy & White Floral X-Front Dress UK8 £265, Erdem Metallic Pink Brocade Shift Dress UK14 £165 (was £295)

Moody florals and textured relief printed and jacquard woven dresses are also on offer and perfect for a more contemporary feel. These 3 dresses are once again cut in a classic silhouette to counteract the louder print for true wearability. Gravitate to the cross front dress for a truly figure accentuating silhouette or keep it slightly more modest with the traditional shift variations either side.


Erdem @ Shonamac

 Erdem Black Croc Effect Leather and Jewel Evening Flats 40 £165, Nicholas Kirkwood for Erdem Black Lace Trimmed Pointed Ankle Boots 40 £125 (were £185), Erdem Black Lace with White Trim Shirt Dress S £145

For those who aren't so florally inclined we have two pairs of black pointed flats in the form of a lace boot or a croc leather evening alternative with crystal and perspex decoration. Both unexpected choices without veering into the realm of costume or absurdity. 

Take a look at our full Erdem catalogue here.

Check back in with Shonamac regularly (or sign up to our weekly New Arrivals email at the bottom of the page) so that you never miss out on our selection of preloved designer beauties and keep an eye on the new blog for second-hand designer shopping tips, new pieces in-store, and basically all things pre-loved fashion.

Leave a comment

Please note, comments must be approved before they are published