Blog

Victoria Beckham - a true turnaround

Victoria Beckham is a label that’s always been on the verge of being “out” of our edit. Its popularity and resale value have been steadily declining for years and it was a perennial discussion on w...

Going Up & Down This Autumn

It’s definitely a warm one. Bonfire Night tomorrow and still no single digit temperatures in London. So it’s been a strange autumn of selling - with layering being the watch-word. Blazers, jeans, a...

The Pleasure Principle - Dress Yourself Happy

Writing that title I do realise that I have just reached for a tin-opener for the biggest can of worms. But I had a customer in the shop this morning that tried on about 20 dresses. All she wanted ...

What's Hot & What's Not - What Labels are You All Searching For?

Regular readers will know that we periodically analyse what you've all been typing into the search bar (golf clubs? really?) and use it to give us a barometer of what's hot and what's not. It reall...

The Return of Phoebe Philo

   Whispers of a return to fashion for Phoebe Philo have been circulating for quite some time, but it has finally been announced that the cult favourite designer is launching her own eponymous lab...

Lost Your Style Mojo in Lockdown? Introducing the Return of Wardrobe Coaching!

As we get back to “normal” life it’s time for us to get reacquainted with our wardrobes. It’s now too hot and not socially-acceptable to wear lycra and trainers 24/7. But it seems a lot of us have...

What are we looking to resell in 2021?

The past year has naturally shown a huge change in the types of products our customers are looking to buy. With most of us holed up at home and parties out the window we've seen a huge shift to com...

Shonamac's Most Searched Designers of 2020

Every year we publish our list of most sought-after designers based on website searches - and here is the "pandemic" version to show the shift in demand over the last 8 months.

How to Declutter Your Wardrobe Like A Pro

Who is looking at their wardrobe every morning and promising to declutter and organise during our enforced downtime? But who can't quite get started? As someone who used to declutter wardrobes for...

Shonamac's Most Searched Designers of 2019

At Shonamac we’ve been collecting and reselling luxury designer fashion since 2002. Our customers come to us from near and far because they know their stuff about designer labels and they appreci...