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0800 772 0207

Shonamac is the UK’s premier online reseller of luxury preloved fashion to buyers all over the globe.

Since we started in 2002, we have sold to over 30,000 happy customers and earned an enviable reputation for client service.

We guarantee the authenticity of all of our items which come from the most coveted wardrobes and fashion cupboards.

We have an amazing loyal following and we have been listed in British Vogue's Top 100 Shops and the Harpers Essential List.

In 2016 we opened our first bricks and mortar store on Wandsworth Common, showcasing our beautiful stock for shoppers who like to try before they buy. And in the meantime the online business goes from strength to strength.


Shona started in 2002 after the birth of her second daughter and giving up her career in the City. For the next 12 years, she built up the UK’s biggest online "dress agency" (and had two sons) – auctioning preloved clothes and accessories through Ebay - something that was unheard of at the time. Over that time we auctioned over 31,000 items worth over £1.3m.

In the summer of 2014, the demand for “buy it now” prompted the launch or our own site where buyers could purchase direct from us. We bid farewell to Ebay shortly thereafter.

In 2016 we opened our first bricks and mortar store on Wandsworth Common, initially as a pop-up and then from October 2018 as a long term lease. In the meantime we relaunched our website to allow sellers direct online access to the "back office" so they can monitor sales activity for their items in real-time. 

We are continuing to develop our service both for buyers and sellers and hope to announce new developments very soon.