At Shonamac we’ve been collecting and reselling luxury designer fashion since 2002. Our customers come to us from near and far because they know their stuff about designer labels and they appreciate luxury, quality and value above the trends and fads in fast fashion. Over the years, we’ve kept a close eye on the brands that our customers are looking for and recently we’ve noticed some pretty interesting search results from both our site and instore. Here are just a couple of key points.
Chanel Tops the Search for 18 Years
Designer labels have fallen in and out of our customer’s online web searches over the last 18 years. Except for Chanel. A label that has topped our searches every year since we opened, Chanel items are continuously great investment pieces which promise to have high resale values and numerous second-hand buyers year on year.
Here are just a couple of our current Chanel pieces perfect for autumn instore right now.
1. Chanel Black Quilted Silk Box Frame Crossbody Bag £895 2. Chanel Black Leather & Gold Chain Wedge Knee Boots 39 £450 3.Chanel Black Suede Buckled Ankle Boots 39.5 £525 4. Chanel Black, Red & Gold Boucle Faced Jacket F42 £985
The Rise of Gucci
Following Chanel, our current number 2 search is Gucci. In 2017, just a couple of years ago, Gucci didn’t even rank in the top 20 of most searched brands for Shonamac proving that the rise of the brand within the luxury market is mirrored in the second-hand designer market.
According to Forbes, the Gucci phenomenon and its unprecedented rise to the top over the last couple of years has been put down to its relationship with the Millennial generation. Through exceptional digital marketing, the brand has captured the attention of 22 to 35-year olds worldwide. Thanks to CEO Marco Bizzarri and Creative Director Alessandro Michele’s resurrection of the GG logo, the brand was reinvented as new, fresh and dressing the best.
1. Gucci Brand New £1340 SS19 Small Cream Arli Cross Body Bag £1100 2. Gucci Emerald Silk & Pearl Button Ruffle Shirt I38 £295 3. Gucci Classic Striped Canvas & Leather Horsebit Buckle Belt 90cm/36" £195 4. Gucci Black & Beige Classic Monogram Fringed Scarf £225
Continuously Popular Isabel Marant
An understated label that has always remained on our radar is Isabel Marant. Quietly and continuously searched for by our shoppers, Isabel Marant is in the top 4 of searched designer names at Shonamac.
Well known for capturing contemporary Parisian style, we currently have several autumn-ready Isabel Marant pieces that would fit seamlessly into any stylish designer wardrobe. A favourite amongst our customers are Marant’s printed silk blouses.
1. Isabel Marant Etoile Metallic Red & Gold Gilby Heels 41 £225 2. Isabel Marant Ivory Red & Olive Paisley Print Ruche Skirt F34 £235 3. Isabel Marant Black Suede Beckett Hi Top Wedge Trainers 36 £145 4. Isabel Marant Pearl Grey Thick Wool Jersey Coat F34 £245
Luxe Trainers from Golden Goose
Trainers have taken the lead as a key shoe trend over the last season or two. The rise of designer trainers or “posh trainers” within our searches prove to us that our customers are looking for comfort with that luxury finish.
Golden Goose has been topping the search results this year as one of the most looked-for designer trainer brands. With prices usually around £300, it’s no surprise that our customers are searching for our preloved options with styles under £200.
A Surprise Position for Celine?
In 2018, we saw Hedi Slimane take over from Pheobe Philo as creative director at Celine and the aesthetic of the brand’s handbags, especially, take a brand-new turn. Having received mixed reviews, we’ve noticed our customers, most likely fashion industry pros, on the hunt for the old Philo styling. The perfect way to grab yourself a classic and loved Celine? Opt for preloved.
Who is New on The Preloved Scene?
We’ve also noticed an influx of newer designer names in our search results recently, such as Tibi, Rixo, Self-Portrait and Ganni. We’re starting to see a bridge between premium high street brands and designer labels that offer this higher-end option without the luxury price tag. From the quintessentially Self-Portrait lace pieces for which the brand has become globally known, to this season’s must-have dresses from Tibi and Ganni, these labels have begun to rise in the ranks when it comes to our most searched pieces.
With over 30,000 happy customers, Shonamac has you covered if you’re on the hunt for preloved luxury designer clothes and accessories at amazing prices. Come and shop around at Shonamac.com today and see if you can find your next designer investment.
