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Brand Spotlight: Acne Studios

Brand Spotlight: Acne Studios

A cult favourite among editors, models and Scandi fashion coveters, Acne Studios is a staple brand on Shonamac rails. Since its inception as a creative collective in 1996 (Ambition to Create Novel Expressions) it has set itself apart as a quietly cool brand that creates pieces people actually want to wear. From their laidback denim to their iconic block heel boots - notably the Pistol which shot to the top of everyone's wish list thanks to it-girls like Alexa Chung, Michelle Williams and Keira Knightley circa 2012. Below we have selected an edit of Acne pieces currently in stock from everyday knits to off-beat booties.

Neutral Knits

Acne Studio Knits

New Clotted Cream Isty Boiled Knit Sweater M £165, Pearl Grey Marl Lia Mohair Knit Crop Sweater L £135, Black Fine Merino Wool Pleat Front Sweater M £145, Nude Issy Rib Oversize Knit Sweater S £135, Black Zola Merino Wool & Silk Oversize Turtleneck Knit Sweater S £135

Acne Studios design effortless knits that feels both laidback and stylish at the same time. We currently have a number of easy neutral pieces that will see you through the autumn/winter season (and many more after that!). Go oversized with this cream cocoon shaped style with silver zipper detailing or keep it simple with a black finely knit merino wool turtleneck. In signature Acne Studios styling, pair with raw denim, a leather jacket and ankle boots for an on brand look.

Off-beat Block Heels

Acne Block Heels

 Brand New Black Leather Velcro Strap Flats 37 £165, Black Oiled Leather Slip-On Tread Sole Shoes 37 £125, Brand New Black Leather Zip Up Block Heels 37 £195

Acne's block heels somehow toe the line between awkward school shoe and fashion forward footwear and still remain totally covetable. Paired with anything from raw denim to oversized printed dresses, these styles sort of make it look like you haven't tried and yet it's a style everyone will want to mimic (hark back to the part about it-girls). The black leather colour-way still keeps these styles totally relatable and just shy of the line of outlandish catwalk fashion.

Trendy Denim

Acne Studios Jeans

 Brand New £180 Black Milk Stay Jeans 27/30 £135, Grey Low Rise Slim Jeans 26/32 £95, Bla Konst Melk Indigo Tapered Jeans 25

Acne's fashion arm began when creative director Jonny Johansson rung up 100 pairs of raw denim jeans with red topstitching and distributed them to friends and Stockholm creatives. They gained huge popularity and kicked off the brand as we know it today. Therefore it's no surprise that Acne denim remains a total favourite among their customers. Their denim range has since been rebranded to 'Blå Konst' which translates to 'Blue Art' in Swedish. From the skinny jean that makes up the 'model off-duty look' to more relaxed boyfriend styles, there's a silhouette for every occasion.


Acne Coats @ Shonamac

Brand New Grey Wool & Cashmere Ember Coat 38 £275, Brand New Khaki Wool & Cashmere Ember Coat 38 £325, Wool & Mohair Blanket Zippered Galaxy Coat 36 £245

Although best known for their leather flight jackets, Acne Studios also create great slouchy winter coats that work for everyday whilst still feeling like a luxe treat. We currently have a few great fundamental wardrobe pieces in stock - a midi-cut felted wool coat in both grey and khaki and an oversized belted short coat in classic black.

Effortless Evenings

Acne @ ShonaMac

Brand New Black Satin Cathay V Neck Top 40 £135, Black Adelle Silky Drape Midi Dress 36 £145, Buttermilk & Black Lynx Paw Print Dress F38 £165

Perfect for those nights where you don't need to be too dressy but want to take it up a notch. These pieces are perfect for drinks with the girls, date nights and parties. Simple with a twist.

Shop our full Acne Studios collection here and make sure to sign up to our news letter to receive New Arrivals straight to your inbox every week! We also preview pieces as they arrive on our Instagram so be sure to keep an eye out on our stories so you don't miss out.

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